October 2003
On October 23 the Pet Shop Boys are presented with the World Arts Award 2003 by former Soviet President, Mikhail Gorbachev, in Hamburg “for their extraordinary dedication to art, their social engagement and their unique contribution to popular music as well as their overall patronage of the arts.” In his acceptance speech, Neil quotes Jimi Hendrix: “When the power of love overcomes the love of power, the world will know peace.” Gorbachev’s daughter tells them afterwards that she used to play their music when she was growing up in the Kremlin.